27 Feb, 2013


27th February 2013: St. Patrick’s Festival 2013 welcomes Irish retailer, SuperValu, as sponsor of one of the Festival’s biggest events. The SuperValu Big Day Out takes place in Merrion Square, Dublin from 12.00 – 18.00 on Saturday March 16th, the eve of St. Patrick’s Day. Over 80,000 people are expected to enjoy the very best international and Irish street acts and attractions at this FREE, magical day of fun for all the family.

Merrion Square, in the heart of Georgian Dublin, will come alive for the SuperValu Big Day Out with the sights and sounds of a bustling, colourful street carnival on Festival Saturday.  Street theatre, quirky performances, open-air shows, music, fun zones, workshops, SuperValu ‘Real Food’ zone, arts and crafts, the science zone, games, Irish language events and much more will keep young and old entertained throughout the day.

The SuperValu ‘Real Food’ Zone at Big Day Out will host fun interactive workshops where children will get to create their own little work of food art using fresh fruit and vegetables from SuperValu stores.

Commenting on the event, Ray Kelly, Marketing Director for SuperValu said, “SuperValu is positioned at the heart of local communities with sponsorships like Tidy Towns and GAA and our support of the St Patrick’s Festival is a further endorsement of this.  We recognised that this is a great free family event and wanted to help the festival in making this year’s event better than ever. We’ve created an area at the event where families can learn about great Irish food. Children will attend a Funky Food event where they will have fun creating art from various Irish foods. We will supply all food on the day and we’ll also be on hand to demonstrate some of our great Irish food.  As a company we source Irish wherever possible and spend €1.6 billion on goods produced or sourced in Ireland each year.  Our involvement in the event is a vital part of our commitment to support Irish communities,” he concluded.
Edelle Moss, Acting CEO of St. Patrick’s Festival, commented; “I am delighted that SuperValu has come on board for this year’s St. Patrick’s Festival. The SuperValu Big Day Out marks the coming together of two authentic Irish brands, with the same community values, to create a great free event for people of all ages to enjoy. This is one of the highlights of the Festival and we welcome the opportunity to work with such a great brand on this spectacular family event.”

Keep an eye out for Circa Rum Ba Ba presenting Dress Circle - a lady in a giant, sumptuous dress whose skirt is full of theatrical surprises.  Not to be missed are PaperDolls, Ireland’s awe inspiring aerialists set to provide a spectacular of sound, colour and movement.

Also, see “Wimbledon” come to the SuperValu Big Day Out with The Fairly Famous Family presenting a pristine court, posh umpire and a highly strung player looking to take on all comers, a hilarious show for all the family.

Join the party this year at the SuperValu Big Day Out. For more details see


For further information contact:
St. Patrick’s Festival Press Office on 01-676 3205 or e-mail
Maria McGrath, Fleishman-Hillard on 6188420 / 086 1653055 or

Site by RedBloc